The platform is rolling out a new feature that enables them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform revealed that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a full-scale release. This development coincides with a increase in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the fastest-growing channels on a popular video site only show content made by AI. A considerable share of this material is classified as mass-produced AI material, a label for poor-quality, mass-produced content that is frequently illogical or dreamlike.
Our research shows that many people enjoy content produced via AI tools, from digital art to informative clips, and we aim to offer the community the option to see more or less of that, depending on their own preferences,” commented a spokesperson.
Scale of AI Content
TikTok disclosed that there are now 1.3 billion videos on its service labeled as made with AI. In total, more than 100 m videos are uploaded to the platform daily, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Members will be capable of limit or boost the amount of artificial media they view by opening the “manage topic” setting in the app and picking the AI content topic. Additional categories that are already be adjusted under the filter include news, fashion, beauty, and dance.
Content Labeling and Policies
The platform’s policies require creators to identify convincing AI-generated content, and it forbids dangerous deepfakes of celebrities or crisis events. Any realistic AI video that is without a tag can be taken down under its user guidelines.
Furthermore, the app will now attach an artificially created watermark to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This step is intended to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a two million dollar AI literacy fund for specialists and organizations to create educational content about using AI responsibly. This project will support educational bodies focused on educating computer science.
Moderation Strategy
TikTok has supported its safety measures, following controversy over plans to lay off hundreds of safety staff in the UK. The company is set to eliminate hundreds of positions in its user protection department in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A company official clarified that people-led review would continue to be important, but automated tools can shield workers by filtering out the most graphic content ahead of it has to be seen by humans. TikTok reported a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to reliance on its AI tools.
It is vital to balance staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
